195 countries. One standard of evidence.

Keep what works

Study simple navigation, useful information, clear pricing and real community support. Test whether those methods help people.

Correct what fails

Look for confusing registration, hidden charges, unfair pressure and unsuitable translations. Avoid copying the problems.

Leave out what does not help

Do not add complexity for its own sake. Remove unwanted steps while preserving access and safeguards.

United Kingdom

DBT recommends researching demand and competitors before choosing a market.

Review UK search results and compare plain-English service pages against three relevant providers.

United States

DBT provides a dedicated online market guide for UK businesses.

Compare US search terms for digital services and review state-specific requirements separately.

Ireland

The country guide identifies growth in smartphone commerce.

Compare mobile journeys for related Irish services.

France

The country guide describes website and marketplace approaches to initial demand research.

Compare French-language search results and local service pages.

Germany

The country guide identifies German-language pages as a market expectation.

Compare German service descriptions and evidence of quality.

Japan

The country guide identifies seasonal buying periods including New Year.

Check whether those periods affect demand for the services in this catalogue.

Australia

The country guide describes online buying alongside other channels and regional growth.

Compare sector directory listings and service pages serving regional audiences.

Canada

The country guide describes digital channels reaching buyers across a large area.

Compare English and French search terms and review Quebec requirements separately.

Finland

The guide reports that services represented a share of online spending.

Compare Finnish search terms for the digital services most relevant to this catalogue.

Croatia

The guide describes established online purchasing of goods and services.

Compare Croatian service pages and their explanations of availability and support.

Singapore

The guide links online buying to widespread digital infrastructure.

Compare how local digital providers explain security and customer support.

South Africa

The guide identifies mobile connectivity as a driver of the digital economy.

Compare lightweight mobile pages and test the catalogue over a slower connection.

India

The guide identifies distributor websites as one route to market.

Compare sector directories and distributor pages by service and language.

Brazil

The guide identifies travel and retail among cross-border online sectors.

Check whether Portuguese search results show demand for the digital services in this catalogue.

New Zealand

The guide describes growth in online shopping across several sectors.

Compare plain-English service pages and the quality of their help sections.

South Korea

The guide describes online commerce as a major retail channel.

Compare Korean-language listings and test what information local buyers expect.

Spain

The guide records Spanish companies selling through websites and apps in 2022.

Check more recent Spanish data and compare service descriptions on local sites.

Italy

The guide describes uneven fixed broadband and limited funds for some small firms to upgrade their technology.

Check how Italian providers explain low-cost digital services and test lightweight pages.

Netherlands

The regional guide includes Netherlands-specific figures on weekly online shopping.

Compare Dutch service pages and check the figures against a national source.

Sweden

The guide identifies convenience and straightforward payments as factors in online shopping.

Compare how Swedish providers explain the steps from discovery to subscription.

Denmark

The guide identifies mobile shopping as a major source of online sales.

Compare how Danish providers present choices and terms on phones.

Norway

The guide describes Norwegian shoppers as receptive to international sites.

Check which Norwegian search terms and trust signals are relevant to digital services.

Portugal

The guide includes a dedicated section on online direct marketing and promotional terms.

Compare how Portuguese providers explain offers and find the relevant national regulator guidance.

Poland

The guide reports greater use of Polish online shops than international shops.

Compare Polish-language catalogue pages and local search terms.

Mexico

The guide identifies online commerce as a driver of the digital economy.

Compare Spanish-language service pages and how they explain account access.

Chile

The guide describes growth in online commerce alongside physical retail.

Check whether Chilean search results show demand for the services in the catalogue.

Colombia

The guide describes a mix of sales channels that varies by product.

Compare Colombian digital service directories and check which channels are relevant to software.

Argentina

The guide identifies mobile shopping habits as a feature of the market.

Compare Spanish-language service pages on phones.

Kenya

The guide identifies M-Pesa use as a factor supporting online transactions.

Compare mobile-first service pages and check how they explain locally available payment methods.

Nigeria

The guide describes a national strategy for growing the digital economy.

Compare Nigerian sector directories and verify which channels suit the proposed digital services.

Ghana

The guide discusses the African Continental Free Trade Area digital trade protocol in Ghana’s market context.

Check the current protocol status with primary sources and compare Ghanaian service directories.

Egypt

The guide identifies digital marketing among the skills targeted by a national training initiative.

Compare Arabic service pages and check local search terms for digital marketing support.

Morocco

The guide describes national strategies for developing digital services.

Compare Arabic and French search terms and local service listings.

Tunisia

The guide distinguishes domestic electronic payments from limits on foreign-currency transactions.

Check current payment options and whether they can support digital subscriptions.

United Arab Emirates

The guide identifies price, customer service and ease of use as factors for online shoppers.

Compare Arabic and English service pages for clear pricing and support information.

Saudi Arabia

The guide identifies smartphone adoption as a driver of online shopping.

Compare Arabic mobile pages and the information they give before a customer chooses a service.

Qatar

The guide describes high internet and social media use alongside a national mobile payment system.

Compare Arabic and English service pages and how they explain payment and support.

Oman

The guide links internet use and the development of online public services with e-commerce opportunities.

Compare Omani business service listings and how providers explain online access.

Jordan

The guide describes a digital transformation programme spanning sectors including finance and entrepreneurship.

Compare Jordanian digital service directories and Arabic search terms.

Indonesia

The guide describes digital adoption beyond the largest cities and points to improving mobile access.

Test lightweight Indonesian-language pages and compare providers outside the largest cities.

Malaysia

The guide identifies a strong preference for mobile internet access.

Compare mobile service journeys in English and Malay.

Thailand

The guide identifies mobile devices as the dominant route for online sales.

Test the catalogue and service finder on narrow screens with Thai copy.

Viet Nam

The guide describes strong online retail growth and a national plan for e-commerce development.

Compare Vietnamese-language digital service listings and check which categories have local demand.

Philippines

The guide links online market growth to smartphone adoption and digital payments.

Compare the information providers give to people browsing on phones.

Bangladesh

The guide describes mobile internet subscriptions as much more common than fixed broadband in its historical data.

Check newer national statistics and test lightweight Bengali service pages.

Pakistan

The guide describes local businesses using social media to promote goods and services.

Check whether those channels help people find comparable digital services and verify consent requirements separately.

Sri Lanka

The guide describes the Western Province as a major share of online orders.

Check more recent regional evidence and compare service discovery in Sinhala, Tamil and English.

Cambodia

The guide describes social media as a route for online shopping and identifies an urban concentration of shopping sites.

Compare Khmer-language service pages and assess mobile access outside the largest cities.

Kazakhstan

The guide reports that online sales accounted for a share of retail trade in 2024.

Compare Kazakh and Russian service listings and identify relevant categories.

Uzbekistan

The guide reports online sales growth alongside telecommunications investment.

Compare Uzbek service listings and test page performance over mobile connections.

Türkiye

The guide identifies mobile commerce as a major share of transactions.

Compare Turkish service pages and test the service finder on phones.

Ethiopia

The guide describes the launch of Telebirr and continuing development of digital payments.

Check current local payment and access evidence before considering any subscription offer.

Tanzania

The guide describes buyers finding products and services on social media before contacting the seller.

Compare Swahili-language service listings and examine how sites explain next steps.

Rwanda

The guide links online shopping growth to smartphone access and identifies local marketplaces.

Compare Rwanda-based provider pages and test catalogue access over a mobile connection.

Uganda

The guide describes sellers promoting goods and services online with many customers making initial contact by phone.

Compare Uganda-based service listings and assess the information people need before making contact.

Senegal

The guide identifies social media as a marketing channel and mobile money as a common payment route.

Compare French-language service pages and check how local providers explain access and support.

Botswana

The guide describes increased internet use and a shift towards home connections during the pandemic.

Check newer national statistics and compare Botswana-based service pages.

Namibia

The 2022 guide notes limited information on local e-commerce services.

Find newer regulator or industry evidence before drawing conclusions about demand.

Mongolia

UNCTAD’s assessment distinguishes stronger connectivity in Ulaanbaatar from gaps in some rural areas and describes smartphone use for online transactions.

Test lightweight Mongolian-language pages and verify more recent urban and rural access figures.

Nepal

UNCTAD’s historical assessment identified early online trade opportunities around Kathmandu Valley.

Find newer market evidence and compare Nepali service discovery inside and outside the valley.

Israel

The guide describes an export-oriented high-tech sector and a substantial role for services in foreign trade.

Compare Israeli software directories and Hebrew service pages to test whether the proposed services meet local needs.

Peru

The guide reports businesses increasing their use of online channels.

Compare digital service listings for small Peruvian businesses and identify which topics help buyers choose.

Ecuador

The guide reports domestic portals exceeding international portals in online sales in 2024.

Compare Ecuadorian service directories with international listings for the same digital services.

Guatemala

The guide describes growth in online trade alongside infrastructure gaps.

Test a lightweight Spanish service page and compare digital service listings outside the capital.

Panama

The guide describes widespread use of online banking and established local online services.

Compare Panamanian online service pages and how they explain support.

Dominican Republic

The guide describes domestic recognition of electronic commerce, documents and signatures.

Check current primary legal sources separately and compare how Dominican providers explain online account terms.

Uruguay

The guide describes five-year digital transformation plans led by the government’s digital agency.

Check the current national plan and compare Uruguayan business software pages.

Paraguay

The guide identifies online help, promotion and customer relationship management as business uses of the internet.

Check current provider examples and compare their Spanish-language help pages.

Bolivia

The guide describes online trade as emerging alongside increased use of social media and digital payments.

Check local mobile discovery routes and more recent adoption figures.

Jamaica

The guide describes growing online trade and a persistent digital divide.

Test low-bandwidth service pages and compare Jamaica-based provider listings.

Trinidad and Tobago

The guide describes utilities, banks and retailers widening their online payment options.

Compare local service pages and check current payment information separately.

Iceland

The guide describes smaller companies relying on social media and larger firms combining digital and conventional marketing.

Compare Icelandic service listings and public examples of how providers combine search and social media.

Estonia

The guide links online commerce to digital infrastructure and established digital identity.

Compare Estonian business software pages and their explanations of account access.

Latvia

The guide reports widespread online buying and identifies a regional e-commerce conference in Latvia.

Compare Latvian service listings and examine publicly available conference topics.

Lithuania

The guide identifies domestic and international platforms as established in online retail.

Compare Lithuanian-language service directories and check whether local and international listings reach the same audience.

Czechia

The guide describes local merchants as established in Czech online shopping.

Check newer figures and compare Czech service pages for local terminology.

Slovakia

The guide describes progress in digital public services alongside gaps in connection speeds and digital skills.

Test a plain-language Slovak service journey over a slower connection.

Hungary

The guide lists both domestic and international operators in online retail.

Compare Hungarian service categories on local directories and international listings.

Romania

The guide describes consumers valuing the convenience and variety of online shopping.

Compare Romanian service pages and measure how quickly visitors can narrow their choices.

Greece

The guide identifies banking, telecommunications and government as sectors adopting digital technology.

Check which Greek small-business service categories benefit from this adoption and compare local listings.

Austria

The guide reports increased online spending after a slowdown.

Compare Austrian service listings and identify where regional wording differs from German listings.

Switzerland

The guide records differing online sales shares across sectors in 2021.

Check newer national evidence and compare German, French and Italian service terms.

Andorra

Andorra Business describes national economic development, business support and internationalisation services.

Compare Andorran digital service discovery and verify promotion, privacy and payment rules separately.

Bahrain

Bahrain Information and eGovernment Authority describes public digital services and customer support.

Compare Arabic and English public service journeys, including accessibility and mobile use.

Bulgaria

InvestBulgaria Agency describes market analysis, investment guidance and government coordination services.

Compare Bulgarian-language business-service directories and verify subscription rules separately.

Afghanistan

The Ministry of Industry and Commerce presents investment information and support routes on its public website.

Check up-to-date service accessibility, impartial sources and business requirements before any market conclusion.

Albania

The Albanian Investment Development Agency provides information and support for business development, investment and exports.

Review Albanian-language digital business services and consumer protection separately.

Algeria

The Algerian Investment Promotion Agency presents investment opportunities and an investor service platform.

Assess Arabic and French usability, local provider journeys and advertising rules separately.

Angola

AIPEX presents an investment window and public information on investment, exports and registration.

Review Portuguese-language mobile journeys and local digital-service law separately.

Antigua and Barbuda

The Antigua and Barbuda Investment Authority explains investment promotion and small-business support.

Check local digital service access, privacy notices and promotions rules independently.

Armenia

Enterprise Armenia describes investment guidance, aftercare, investor relations and government-business dialogue.

Review Armenian-language service accessibility and customer protection requirements separately.

Bahamas

The government trade information directory lists the Bahamas Investment Authority as an official investment contact.

Find up-to-date investment guidance and test the national digital service journey independently.

Barbados

The Barbados government lists Invest Barbados as a statutory investment promotion body.

Review actual investment service pages and local consumer advertising requirements separately.

Belize

BELTRAIDE explains its public services for investment, small enterprise support, training and market intelligence.

Compare mobile service access and verify Belizean privacy and promotion rules separately.

Benin

The Benin government lists APIEx and the national online public services portal.

Review French-language access, local enterprise journeys and legal requirements separately.

Bhutan

The Bhutan Department of Industry explains investment processing and links to the national investor portal.

Assess Dzongkha and English pathways, accessibility and local consumer protections separately.

Bosnia and Herzegovina

The Foreign Investment Promotion Agency publishes investor information, locations and project resources.

Compare local-language visitor paths and check country-specific compliance separately.

Brunei

The Brunei Economic Development Board presents investment facilitation and business-development services.

Assess Malay and English accessibility, consumer terms and local digital channels separately.